Free GEO Checker: AI Visibility Score for Any URL
Paste any URL and get a GEO score plus a clear, plain-language assessment with specific improvements — in seconds.
Analyze a URL
You’ll get a GEO score out of 100 plus concrete signals. The tool inspects on-page structure and does not store content.
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Run your first check to see the GEO score and detailed signals.
What does the GEO checker analyze?
The checker fetches the raw HTML of the URL you enter (it does not run JavaScript) and the site’s robots.txt,
then runs rule-based checks grouped into three pillars. Nothing is guessed by an AI model: each check passes, fails, or is
marked not applicable or not measurable. Product pages get four extra product checks.
The score measures structure and machine readability, not accuracy or brand reputation.
How is the GEO score calculated?
The score is the weight of the passed checks divided by the weight of all applicable checks, multiplied by 100 and rounded.
Checks that do not apply to the page (for example product checks on an article) or that could not be measured (for example
a robots.txt timeout) are left out of the calculation, so every page type can reach 100. Each pillar gets its
own sub-score with the same formula. Because the rules are fixed, the same HTML and robots.txt always give the
same score. This is Score v2.0.
Show all checks, pillars and weights
| Check | Pillar | Weight | Why it matters |
|---|---|---|---|
| Indexable by crawlers | Findable | 2 | A page marked noindex is dropped by search and answer engines. |
| Clear, focused page title | Findable | 1.5 | The title is the first thing engines use to decide what a page is about. |
| Strong meta description | Findable | 1 | A short summary helps engines and users judge relevance before opening the page. |
| Canonical URL defined | Findable | 0.5 | A canonical URL tells crawlers which version of duplicated content to use. |
| Text present in raw HTML | Readable | 3 | Many AI crawlers do not run JavaScript, so text must be in the HTML the server sends. |
| AI assistants allowed in robots.txt | Readable | 2.5 | If robots.txt blocks ChatGPT-User, Claude-User or Perplexity-User, those assistants cannot read the page on request. |
| Single, clear H1 heading | Readable | 1 | One H1 gives machines an unambiguous main topic. |
| Mobile viewport tag | Readable | 0.5 | A viewport tag is a basic signal that the page renders properly on mobile. |
| Answer near the top | Choosable | 2 | A short, direct paragraph right after the H1 is easy for answer engines to quote. |
| Sections and lists | Choosable | 1.5 | H2 sections plus lists or tables split content into chunks that can be extracted on their own. |
| Question-style headings | Choosable | 1 | Headings phrased as questions map directly to what people ask AI assistants. |
| Author identified | Choosable | 1 | A named author lets engines attribute the content to a person or organization. |
| Publish or update date | Choosable | 1 | A machine-readable date lets engines judge how fresh the content is. |
| Entity links (sameAs) | Choosable | 0.75 | sameAs links connect the publisher or author to known profiles, which helps disambiguate who they are. |
| Article / HowTo structured data | Choosable | 1 | Article or HowTo schema states what kind of content the page is. |
| Answer-friendly readability | Choosable | 1 | Short sentences are easier to quote word for word. |
| Descriptive image alt text | Choosable | 0.5 | Alt text is the only way machines that read text can understand images. |
| FAQ structured data (FAQPage) | Choosable | 0.5 | FAQPage schema marks up question–answer pairs explicitly. |
| Neutral, non-promotional tone | Choosable | 0.75 | Heavy marketing language makes a page less likely to be quoted as a neutral source. |
| Product with offer and currency | Product (product pages only) | 2 | Offer data with a currency lets AI shopping answers state a correct price. |
| Availability in offer | Product (product pages only) | 1 | Availability tells assistants whether the product can actually be bought. |
| Ratings or reviews | Product (product pages only) | 1.5 | Ratings and reviews are the trust signals shopping answers compare. |
| Brand or collection context | Product (product pages only) | 0.75 | Brand or ItemList data places the product in a brand or catalog. |
| Word count | Info only | 0 | Shown for context only; length on its own is not a ranking factor. |
| Video or media schema | Info only | 0 | Shown for context only; video and ImageObject/VideoObject schema can support multi-modal answers. |
How do I read the results?
Look at the pillar scores to see where the gap is, then start with the failed checks listed under “Opportunities to improve”; each one shows what was found and why it matters. If you are unsure why these signals matter, read how AI answer engines decide which sources to cite, then work through the 15 most common GEO mistakes.
Who is the GEO checker for?
Content marketers, SEO specialists, founders and developers who want a quick, explainable check before publishing or updating a page. Use it together with the AI visibility checklist for new pages, benchmark against a competitor with the GEO comparison tool, or find new topics with the Question Opportunity Finder.
Frequently asked questions
Is the GEO checker free?
Yes. The checker is free to use, with no login and no credit card required.
What is a good GEO score?
A score of 80 or higher is rated strong and 60–79 is good. Checks that do not apply to a page type are left out, so articles, SaaS pages and product pages are all scored out of 100.
Does a high GEO score guarantee that AI will cite my page?
No. The score measures on-page signals that make a page easier to retrieve and quote. Authority, links and the AI system’s own ranking also matter, so treat the score as directional.
Does the checker work on JavaScript-heavy pages?
The checker reads the HTML returned by the server and does not run JavaScript. Content that only appears after client-side rendering is not counted, which is also how many AI crawlers see the page.
Does the tool store my content?
No. The page is fetched and analyzed on request, and the page content is not stored.