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AI Visibility Checklist for New Pages

Use this checklist before publishing a new page to reduce friction for AI assistants and answer engines.

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1. Question and intent

  • Have you written down the primary question or intent the page should answer?
  • Is that question reflected in the H1 and early paragraphs?

2. Structure and headings

  • Is there exactly one clear H1?
  • Do H2/H3 headings mirror follow-up questions users actually ask?
  • Could a model skim the headings alone and understand the outline of the answer?

3. Answer clarity

  • Does the page contain at least one short, direct answer paragraph that could be quoted on its own?
  • Are important definitions and recommendations stated explicitly, not only implied?
  • Is the reading level reasonable for your audience?

4. Technical signals

  • Is the page indexable (no unintended noindex directives)?
  • Is there a focused <title> and meta description that match the core question?
  • Have you added suitable JSON-LD (for example, Article, FAQPage, or HowTo)?
  • Is the URL stable and descriptive?

5. Testing with the GEO Checker

Once a new page is live, run it through the GEO Visibility Checker to validate headings, depth, and structured data. If the tool flags issues, fix them before you scale the pattern to more pages.

For background on why these steps matter, see What Is Generative Engine Optimization (GEO)? and How to Make Your Pages Answer-Engine-Friendly.