Horus Index • Visibility Lab

Clarity in
AI visibility

See how ready your pages are for AI and answer engines. Run focused GEO checks, uncover missed opportunities, and turn complexity into clear next steps.

Why GEO and AEO are becoming essential for website visibility

Search is changing. People are no longer just clicking links — they’re getting answers directly from AI systems like ChatGPT, Google AI Overviews, and voice assistants. These systems don’t show a list of websites the same way traditional search engines do. Instead, they generate responses using information they trust and understand.

Instead of only trying to rank on search results pages, GEO and AEO work at the source level: they focus on how your content is structured and signalled so that AI can use it when answering users.

Get discovered in AI answers

AI platforms choose which sources to use when generating responses. Clearly structured, well-signposted content has a much higher chance of being referenced.

  • Make headings mirror the questions people ask.
  • Use concise summaries that can be quoted as-is.
  • Clarify what your page is the best answer for.

Build durable authority signals

AI systems prioritize content that appears reliable and well-structured. GEO and AEO work at the source level, not just the search results page.

  • Consistent structure across similar pages.
  • Clear authorship, dates, and topical focus.
  • Schema that matches what the page actually covers.

Reach users earlier

When your content is used in AI-generated answers, you show up at the exact moment people are asking questions — often before they ever see a traditional results page.

  • Show up in “quick answer” experiences.
  • Be present in side-by-side comparisons.
  • Support both first-time and expert queries.

See where you stand today

Most sites were never built with AI visibility in mind. A GEO / AEO analysis surfaces where structure, clarity, and signals are helping — and where they’re holding you back.

  • Measure answer-engine-friendliness in a single score.
  • See which on-page signals are strong or weak.
  • Turn findings into concrete next steps.
Rankings

See how selected websites score on GEO signals. Explore a curated set of examples with manually maintained rankings.

Frequently asked questions

Short answers to common questions about GEO checks, the quick preview, and how Horus Index fits into your workflow.

Is Horus Index free?

Yes, Horus Index is completely free to use. You can run GEO visibility checks without paying anything, and there are no hidden fees.

Does Horus Index require an account or login?

No, Horus Index does not require an account or login. You can use the GEO Visibility Checker without creating a profile or logging in, and no credit card is required.

What is a GEO check?

A GEO check analyzes how well a specific URL is prepared for AI and answer engines, highlighting on-page signals, structure, and schema that affect whether your content can be reused in AI-generated answers.

Is the GEO Visibility Checker free to use?

Yes, you can run GEO checks for free. The tool provides a score, a quick assessment, and a breakdown of the key on-page signals that affect AI visibility.

What is the difference between the quick GEO preview and the full checker?

The quick GEO preview on the homepage gives you a lightweight score and short assessment. The full GEO Visibility Checker includes all available signals, detailed recommendations, and exportable results.

Who is Horus Index for?

Horus Index is for marketers, SEOs, and product teams who want to understand how visible their pages are to AI assistants and answer engines, and turn that into concrete next steps.